
Infographic
2022 mobile marketing trends
The past year appeared to be a period of modest, stable growth for mobile gaming. However, this calm exterior is misleading. Beneath the surface, significant shifts were taking place.
The main trends include the strengthening of hybrid monetization, the positive results for Casual games compared with Mid-Core and Hypercasual categories, and the contrasting revenue outcomes between in-app advertising and in-app purchases.
To dive deep into these trends, and many others, AppsFlyer analyzed over 21 billion installs of nearly 15,000 gaming apps.